BMW India has appointed Lodestar UM as its strategic media partner. Effective July1, 2017, this mandate will include media investment and strategic planning in print, television, online, out of home (OOH) and radio.
Vikram Pawah, president of BMW Group India said, “The BMW Group has been a pioneer in automotive excellence and the brand stands for emotion, design and heritage with a promise of providing high quality products and services, today and in the future. This philosophy has been an integral part of our brand campaigns for our products and services. We are looking forward to work with Lodestar UM to further build the BMW India brand with new initiatives that are based on strong local insight and innovative ideas. The Lodestar UM team has impressed us with its great strategic media approach and buying efficiency, and we look forward to a wonderful working relationship with them.”