Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the Supreme Court this week. And while a ruling is not expected until summer, at the earliest, there are some potential consequences that marketers should be aware of.
The court is searching for ways to hold platforms accountable by exposing harmful content recommendations while safeguarding innocuous posts. Still, any decision that increases the burden on platforms to moderate content has the potential to pass that cost onto advertisers, UM Worldwide global chief media officer Joshua Lowcock told Adweek.
Read more in Adweek.