The Interactive Advertising Bureau’s annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year’s digital content event, taking place May 1-4, in-person attendees will be able to remain seated in a single venue.
The May 3 presentations will be held entirely at New York’s 225 Liberty St., following requests from the marketing and buying community that the IAB make the NewFronts more accessible and streamlined. “I think it will be good for both presenter and attendee,” said IAB CEO David Cohen. “A one-stop-shop for 20 different companies” like Crackle, LG Ads and DirecTV, each of whom will have 10- to 20-minute slots to make their pitches to marketers.
It’s a theme that Marcy Greenberger, evp and managing partner at UM, will be paying close attention to in this year’s presentations.
“There have been a number of partners lately coming up with creative solutions to drive supply and spend with minority-owned publishers,” Greenberger said, noting the importance of continuing DEI efforts despite a soft ad market. “So it will be interesting to see if any of those capabilities are shared out during the NewFronts.”
Read more in Adweek.