As global brand president at UM Worldwide, Susan Kingston-Brown has spent her career at the intersection of media innovation, client growth, and creative ambition. This year, Kingston-Brown will serve on the Cannes Lions International Festival of Creativity jury in the Media category. As the festival approaches, she shares her perspective on the themes she believes will define the most forward-thinking work in 2025 and beyond.
Cannes Lions has always been a celebration of creativity, but it is also an important barometer for where our industry is heading. As a media juror this year, I can’t wait to get started reviewing cutting-edge work from the brightest minds in our industry, work that combines brilliant ideas with the incredible tech we now have at our disposal.
The most exciting ideas often challenge assumptions, rethink how media can be used, and offer new ways for brands to connect meaningfully with people.
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Read more in The Drum.