Against the backdrop of ‘Awful April’ and the prospect of a global trade war, even more people could soon find themselves in debt. This can have severe consequences for mental health and is likely to hit young adults particularly hard – an audience that is already feeling stressed, lonely and anxious.

UM carried out a major piece of research called Money Talks – The Youth Tax, conducted with MoneySuperMarket and mental health charity CALM, to expose the harsh impact of the continuing cost-of-living crisis on consumers aged 18-24.

Read the full piece in Modern Retail.

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