This is part 2 in our series about diversity at agencies. You can read part 1 here, which discusses organizational progress, strategic leadership and challenges in DEI.

Amidst a slew of post-pandemic epiphanies, agencies are acknowledging their role in expanding their diversity efforts to support a more inclusive industry.

In addition to improving employee representation, agencies are broadening their diversity, equity and inclusion (DEI) efforts for clients, too, by focusing on recruitment, retention and client services.

IPG’s UM Worldwide wants to build media and university partners through a program called Curriculum, said chief diversity officer Jeff Marshall, which includes visiting university campuses to recruit.

One of its partnerships with Vox Media offers a free media and advertising course for college students. The nine-module course gives insight into the media and advertising industry, invitation to private events and a LinkedIn badge after completion. After continuing for three semesters, Marshall said the goal is to increase the current average completion rate of 100 students per semester.

Read more in Digiday.