With Hispanic Heritage Month officially under way, The Drum surveys top ad agencies on how they’re uplifting Latinx and Hispanic communities, supporting small businesses and celebrating the culture, food and art of the diaspora.
Jeff Marshall, chief diversity officer, UM
For Hispanic Heritage Month, UM is partnering with Paramount and purpose-driven marketing and advertising company Givsly on multiple activations designed not only to learn and experience Hispanic culture, but to give back to the community and support organizations. We’ll participate in donations to UnidosUS and the Young Center for Immigrant Children’s Rights – two organizations that center their efforts around civil rights and advocacy.
We’re hosting chef Danielle Duran of Mexitalian pop-up Amiga Amore at our LA office for a live ‘Food for the Soul’ event, which is our ongoing experiential series for UMers to connect with culture through cuisine.
Back on the East Coast, we’ll host a panel entitled ‘Capturing La Cultura: The Underrepresentation & Misrepresentation of Latinos in the US’ at our NYC office to delve into the multi-layered diversity of Latino audiences, going beyond numbers and demographic descriptions to uncover the passions, concerns and cultural anchors of the community. Lastly, we’re inviting our employees to join a virtual 5K race to raise donations for our not-for-profits.
Read more in The Drum.