As TikTok faces a possible U.S. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other platforms to reach their audiences. “But there is no need for immediate action just yet,” said Insider Intelligence analyst, Jasmine Enberg. The U.S. accounts for roughly half of TikTok’s
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With the possibility of a TikTok ban in the U.S. once again gaining traction, some marketers and agency execs say they’re readying contingency plans. Others, meanwhile, say that the uncertainty of a potential ban makes it difficult to forecast where spend would be moved. Read more in Digiday.
This is part 1 of 2 in our series about diversity at agencies. Part 2 will focus on strategies for the future and client diversity. For many agencies, it can be hard to quantify progress in diversity. There often is no blueprint for it in the broader corporate world, and many initiatives at media agencies
The US government – which has taken a number of measures to restrict or ban TikTok in the US in recent weeks – needs to understand some fundamentals about the information economy, argues UM Worldwide‘s Joshua Lowcock. “Senator, we run ads.” This response by Mark Zuckerberg to a question from Senator Hatch in 2018 is
For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven’t (yet) been any high-profile data breaches connected with clean rooms, some in the ad industry are trying to limit the likelihood that there will be, and
Values-driven advertising has never been more important, with brands motivated to demonstrate their activism and appeal to a generation that puts its purchasing power to work for the issues it cares about. This month, marketers put their best ads forward in celebration of both International Women’s Day (IWD) and Women’s History Month. But for some
News publishers are fed up with verification firms intervening in their ability to earn programmatic advertising revenue. While media buyers recognize the situation is imperfect, buying programmatically without the assurance of a third-party verification firm isn’t plausible, particularly in the open marketplace. Even in private marketplace and programmatic guaranteed deals, buyers are hesitant to rely
Fox News unveiled a redesign of its website yesterday to highlight more non-hard news and politics coverage to its audience coming to the homepage and provide more “brand safe” content to advertisers, said Porter Berry, evp and editor-in-chief of Fox News Digital. Three advertising agency executives who spoke with Digiday said these changes have the
If you ask marketers and agency executives what the second quarter will look like, you’ll hear that it’s a bit of a mixed bag. Marketers are spending, and there are signals that spending could pick up in the second half of the year with more new business pitches happening now, according to agency execs. But
Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D.C.-based nonprofit the Electronic Privacy Information Center (EPIC), is pushing for states to emulate a bipartisan federal privacy bill that was indefinitely stalled in Congress last year. … “While these changes would certainly drive disruption to current practices, they are also changes that are
