Axellus Sp. Ltd., has signed UM Poland as its media agency of record. A major distributor of natural OTC drugs and dietary supplements, the company has tapped UM as a full service media shop as well as additional services including econometric modeling.
UM’s knowledge of the market, extensive experience and competitive buying structure lead to the win, defeating four agencies in the process. The pitch process was supervised by the Institute of Audit.
On the Polish market since 1991 (formerly as AMIS Medica Sp.), the company offers consumer products to enhance health and well-being, with an emphasis on sports-minded consumers. UM Poland will handle planning and buying for all Axellus brands.
Congratulations UM Poland!