UM has successfully defended the L’Oreal media account in Hungary, Slovakia and the Czech Republic. This latest success builds off UM’s 2013 winning bid to represent L’Oreal in the SEE and the recent defend in the Middle East.

In addition to defending the existing account, the agency has expanded its scope of work for the cosmetic and beauty company, adding digital creative duties in the three CEE countries. The new contract extends L’Oreal’s commitment to UM for an additional two years.

UM has been working with L’Oreal in Hungary, Slovakia and the Czech Republic for several years, running all media planning and buying and off and online strategy. Throughout the recent defend process, L’Oreal credited UM with a superior strategic pitch, excellent proposed team structure and competitive financial offer.

Congratulations to the entire team – well done!