UM has received an impressive 12 shortlists for the 2015 Festival of Media Asia Pacific Awards. Winners will be announced at the awards ceremony on Tuesday, March 24, at the Capella Hotel in Singapore.
Please see below for the full list of shortlisted work. Congratulations to all markets!
Best Use of Video
KFC’s Drone of Love, QSR Brands – UM Malaysia
Best Entertainment Platform
Spider Communication, Movie/Film Distribution – UM Japan
Tag-meister, Jägermeister – UM Australia
Best Launch Campaign
Pop to Popism, Art Gallery of NSW – UM Australia
Best Social Media Strategy
Tag-meister, Jägermeister – UM Australia
Best Use of Content
Delivering Indian Election Like Never Before, Microsoft – Lodestar UM
Kids Fasting Companion 30 Days from Dawn to Dusk, Friesland Campina – UM Malaysia
Best Use of Digital Media
Listerine: From Heart to Mouth, Listerine – UM Thailand
Best Use of Mobile
Spider Communication, Movie/Film Distribution – UM Japan
Consumer Research Award
Coca Cola World Cup Campaign, Coca-Cola – Lodestar UM
The Belongingness Model for Social Consumers, Sprite – Lodestar UM
Public Service Award
How Coca Cola Spread Hope and Happiness, Coca-Cola – Lodestar UM
The Festival of Media Asia Pacific Awards is dedicated to the evolution of media. Celebrating the best in media thinking and communications across the APAC region, the festival brings together over 700 global marketers, media owners, agencies and ad technology companies from across the region.
