UM MENA took home six Lynx trophies at this year’s Dubai Lynx Awards as well as the bronze for Media Agency of the Year!

The award ceremony was the culmination of the four-day Dubai Lynx Festival of Creativity, held at Dubai’s Madinat Jumeirah, which ran from March 9 – 12. The Lynx is MENA’s most sought-after media award, celebrating creative excellence throughout the region. The entries were judged by eight international juries. Exhibitions featured 503 pieces of work shortlisted from 2,279 entries in 15 Awards categories.

Media Agency of the Year: Bronze

UM Dubai

Best Use of Media – Magazines or Newspapers: Bronze
“Disruption Radio” for McDonalds – UM Dubai

Media – Product/Services: Bronze
“McArabia at Your Doorstep” for McDonalds – UM Dubai

Best Use or Integration of Music: Silver
“Coke Studio” – UM Dubai

Best Non-Fiction Programme Where a Client has Successfully Created a Reality, Documentary or Light Entertainment Show Around a Product or Brand: Silver
“Coke Studio” – UM Dubai

Best Use of Media: Silver
“Now, And From Everywhere” for Sky News Arabia – UM Abu Dhabi

Best Use of Media, Special Events: Silver
“Now, And From Everywhere” for Sky News Arabia – UM Abu Dhabi

“We are quite excited to have won at such an internationally renowned and well respected festival as the Dubai Lynx. This is the second consecutive year UM Dubai has done well at Dubai Lynx and I am very proud of the team,” said Zubair S. Siddiqui, Managing Director of UM Dubai.

Alaa Saad, Managing Director of UM GCC added: “For us, always, the work for our clients comes first, but to have that work publicly recognized, judged and awarded by our global peers is a very rewarding experience and is tangible proof that we are always innovating in the media sphere on behalf of our clients.”