Day two of Cannes Lions is in the books and it was another sensational showing for UM!
Tuesday saw the agency’s total shortlisted campaigns more than triple – from 6 to 19 – and UM Italy’s “Responsibly” win the first Lions of the festival for UM!
In addition to its SILVER (Best Use of Guerilla Marketing & Stunts) and BRONZE (Best Use of Food & Drink) wins, the Milanese campaign earned an additional five shortlists to its six earned on Monday evening.
UM Manchester’s “Reality Xmas” on behalf of Doctors of the World burst onto the awards scene Tuesday with five shortlists. The emotionally charged campaign draws attention to the dire circumstance facing those in the Middle East, particularly Syria, by juxtaposing graphic front line scenes with Christmas imagery.
Also earning a pair of shortlists, its first of the festival, was “White Hats Needed” for U.S. Army. In a world that has become increasingly digitally-oriented, so too has the nature of attacks against the U.S. Government. To defend our digital borders, the U.S. Army sought out our nation’s hacking “good guys”, otherwise known as White Hats.
Nineteen shortlists across just three campaigns over the first two days of Cannes is certainly a moment to celebrate.
Please join us in extending congratulations to the teams at UM Milan, UM Manchester and UM New York for the incredible work being recognized among the best in the world!