With the Shopper Innovation + Activation (SIA) Awards’ early bird entry for submissions just passed, the industry judges have their work cut out for them. This year, UM’s Richard Fofana, VP Strategy, will be virtually joining a jury of 10 experts from across the industry to debate the best work and select winning entries for 2021. The judges have been selected from all corners of the industry including brand marketing, creative, media and PR. The SIA Awards typically inspire innovation and collaboration by showcasing breakthrough achievements spanning the retail, brand activation and experiential front. For more information about the SIA Awards, click here.
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