Lodestar UM dominated the Media Abbys that were held on day one of Goafest 2018. The agency bagged a total of 10 metals in a 62 point tally which consisted of four Golds to go with three Silvers and Bronze metals each.
The agency won two Golds each for ‘Samsung-NDTV camera phone partnership’ (Samsung) and ‘#NoConditionsApply’ (The Times of India).
In all, 38 metals were handed out in the category which received a total of 660 entries.
Dentsu Webchutney finished in second place with a total of 26 points.
The agency won Gold for the entry ‘Missed Caller’ for Cafe TC. It also won three Silver metals.
In third place was Wavemaker with 18 points as it amassed three Silver metals.
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