Beyond Yoga, an activewear brand known for inclusive sizing, has named UM its U.S. media agency of record following a competitive review, both companies confirmed to ADWEEK.
The brand, owned by Levi Strauss & Co., selected the IPG Mediabrands agency to lead a full-funnel media strategy across all channels including TV, programmatic, paid social, affiliate, digital out-of-home, and search.
“Beyond Yoga is building a new go-to-market and marketing strategy,” Chris Portella, EVP, global managing partner and San Francisco lead at UM, told ADWEEK. “They were looking to consolidate with a single agency that could deliver a real full-funnel approach—connecting brand with demand to drive incremental returns.”
Read more in Adweek.