• Untold Festival/National Institute

    Pay With Blood (Romania)

    9 Awards
    • Untold Festival/National Institute

      Pay With Blood (Romania)

      Romania is ranked second to last in the European union for active blood donations. Only 0.2% of young people are donors. Untold, the biggest festival in Romania organized in Transylvania, was the perfect opportunity to show young people donating could be a part of their everyday lives. PAY WITH BLOOD, a national campaign where every blood donor got a free one day ticket to the festival of a festival discount. The campaign was promoted on Facebook, the special tourniquet transformed into the festival bracelet.

      As a result, the blood banks were filled across the country and over 3,000 lives were saved. 

      • Silver - Cannes Lions 2016

        PR- Best Live Shows/Concerts/Festivals
      • Bronze - Cannes Lions 2016

        Media - Best Use of Ambient Media - Small Scale
      • Gold - Festival of Media Global 2016

        Insight - Best Non-For-Profit Campaign
      • Gold - Festival of Media Global 2016

        Media - Best Event/Use of Experiential Campaign
      • Gold - Festival of Media Global 2016

        Media - The Effectiveness Award
      • Gold - Eurobest 2015

        Media - Use of Events and Stunts
      • Bronze - Eurobest 2015

        PR - Corporate Responsibility
      • Silver - Golden Drum 2015

        PR Campaigns - Multi Channel
      • Silver - Golden Drum 2015

        New or Innovative Campaign - Single Channel
  • The Economist

    Smart Data in Real Time (United Kingdom)

    2 Awards
    • The Economist

      Smart Data in Real Time (United Kingdom)

       

      Our objective was to drive subscriptions for The Economist whose subscribers are less a demographic than a psychographic. They are not easily defined by age, occupation or interest.

       

      • Bronze - Cannes Lions 2016

        Creative Data - Use of Real-Time Data
      • Bronze – Cannes Lions 2015

        Innovation Lions: Creative Data – Best Use of Real-Time Data
  • Coca-Cola

    #colouryoursummer (Australia)

    4 Awards
    • Coca-Cola

      #colouryoursummer (Australia)

       

      Coca-Cola needed to retain its relevance with teenagers in Australia. We changed the color of the iconic packaging and let teenagers discover a world of content and experiences by unlocking different codes using smartphones.

      • WARC 100 - #28

        World's Best Campaigns
      • Silver – Cannes Lions 2015

        Media: Best Use of Mobile Devices
      • Mumbrella Awards 2015

        Media Campaign of the Year
      • Mumbrella Awards 2015

        Ad Campaign of the Year
  • Sony Pictures Entertainment

    Movie Magic Comes Alive (United States)

    2 Awards
    • Sony Pictures Entertainment

      Movie Magic Comes Alive (United States)

       

      Our business objective was to increase movie ticket sales and open #1 at the box office. To achieve this, we needed to create a personal and immersive experience that would reinvigorate existing GOOSEBUMPS franchise fans and excite new fans.

      We executed a first of its kind campaign through social networking on Facebook’s new Messenger for business offering. Utilizing artificial intelligence technology, and the most iconic Villain from the Goosebumps franchise, we created a brand personality and immersive platform allowing us to create an intimate relationship with our target audience at scale.

      • Silver - 2015 MomentUM Global Awards

        Best Use of Individual Medium
      • WARC Prize

        Innovation
  • Media Markt

    The Rabbit Race (Germany)

    7 Awards
    • Media Markt

      The Rabbit Race (Germany)

       

      What started with a brief for a simple fiver percent sales promotion for the biggest German consumer electronics retailer became one of the country’s biggest sporting events — and it featured rabbits.

      • Silver - Cannes Lions 2016

        Creative Effectiveness
      • Grand Prix – Eurobest 2015

        Media
      • Bronze – Effie Awards Germany 2015

        Activation
      • Bronze – Cannes Lions 2015

        Direct: Best Retail, e-Commerce & Restaurants
      • Silver – Cannes Lions 2015

        Promo & Activation: Best Retail, e-Commerce & Restaurants
      • Gold – Cannes Lions 2015

        Branded Content & Entertainment: Best Integrated Campaign Led by Content Platform
      • Gold – Cannes Lions 2015

        Media: Best Use of Branded Content & Sponsorship
  • H&M

    Box of Wang (United Kingdom)

    3 Awards
    • H&M

      Box of Wang (United Kingdom)

       

      One of the first campaigns to fully explore the potential to merge social media with experiential, on a large scale for a major brand. In doing so it blurred the lines between the concrete and social universes.

      It combined a stylish physical execution that would not look out of place inside the Tate Modern with a social campaign that rewarded repeated engagement from a sharply defined target group. Results showed effectiveness of approach with a 32% increase of approval among target audience.

      • Gold – Festival of Media Global 2015

        Best Social Media Campaign
      • Silver – IPM Awards 2015

        Use of Technology
      • Bronze – IPM Awards 2015

        Use of Innovation
  • USPS/Sony

    USPS Delivers with The Amazing Spider-Man 2

    1 Award
    • USPS/Sony

      USPS Delivers with The Amazing Spider-Man 2

       

      The USPS joined with the beloved hero, Spider-Man, to remind the public that its services are speed, agility, and reliability

      • Bronze - WARC Prize

        Connection Strategy
  • KFC

    Hot & Cheezy (Malaysia)

    6 Awards
    • KFC

      Hot & Cheezy (Malaysia)

       

      For Millennials, McDonald’s is the automatic choice when it comes to burgers. With KFC about to launch the Hot and Cheesy burger, we wanted Millennials to take notice of KFC.

      Our big idea was, a talking burger sprouting cheesy lines inspired by what Millennials were searching for on YouTube. Data was taken from Google to develop video ads and then media was bought in such a way, that a ‘related’ ad is served just before he lands on video.

      We created about 10-20 micro-videos (15s or less) a week to mirror the top 25 trending videos across leading 10 categories viewed on YouTube across languages. We reached our target in the right place and right time across contextually relevant digital and social platforms. By the end of the campaign, we created over 100 videos and had the highest viewing completions of any other campaign.

      • Won - Festival of Media Asia

        Campaign of the Year
      • Won - Advertising & Marketing Mag Agency of the Year Awards

        Best Use of Video
      • Gold - Festival of Media Global

        Best Use of Video
      • Gold - Festival of Media Asia

        Best Use of Video
      • Gold - Malaysia Media Awards

        Best Use of Integrated Media Campaign
      • Gold - Malaysia Media Awards

        Best Use of Digital (Online/Interactive/Mobile)
  • Neutrogena

    Perfect Pairings (United States)

    4 Awards
    • Neutrogena

      Perfect Pairings (United States)

       

      Working from the insight that 75 percent of Neutrogena customers are loyal to only one segment of products, Neutrogena partnered with J3  to convert existing loyalists to buy one additional Neutrogena product. The brand partnered with Catalina to mine  shopper loyalty cards data to identify brand shoppers who also bought competing beauty care products.

      To drive incremental purchases, creative units were made in an addressable fashion to showcase two different products side by side. The “Perfect Pairings” were established based on what the consumer had shown an affinity for or already purchased.

      For example, Neutrogena Makeup Remover Wipes were paired with the brand’s cosmetics  and served up to customers who already purchased Neutrogena Cosmetics. In each case, the products were shown side by side, and banner and video ads allowed users to interact with the pairings to get more information. Grapeshot’s contextual targeting was also used to engage the target consumer while they surfed beauty websites.

      • Shortlist - Festival of Media Global

        Smart Use of Data Award
      • Shortlist - MediaPost OMMA Awards

        Online Advertising Creativity: Use of Programmatic Creative
      • Shortlist - IAB MIXX Awards

        Innovative Use of Creative Optimization Ad Technology
      • Won - ADWEEK Media Plan of the Year

        Best Use of Programmatic
  • KFC

    #LittleMoneyBigFun (Romania)

    1 Award
    • KFC

      #LittleMoneyBigFun (Romania)

       

      After holiday spending sprees for shopping, trips and gifts, January and February are financial “low profile” months. People, and especially youngsters, need a little kick to get through post-holiday agony. During these months, even fast-food, an economy category, may seem unaffordable. That’s why KFC Smart Menu, a low-priced full meal, still had to fight to overcome the price barrier.

      It’s a common belief that money can buy happiness. The truth is that fun can come for less, especially for youngsters.

      • Silver - Festival of Media Global 2016

        Best Use of Content
  • U.S. Army

    Cryptaris Mission (United States)

    5 Awards
    • U.S. Army

      Cryptaris Mission (United States)

       

      Being known as the world’s pre-eminent fighting force has its perceptual drawbacks, primarily the belief that the focus is on physical combat. This is particularly true for STEM students who see the U.S. Army as an outdated institution comprised primarily of brawn – a place that’s not for them.

      Our job was to reveal the reality…that the Army is made up of the nation’s most innovative thinkers who are equipped with today’s most advanced technologies. We created the Cryptaris Mission a seven level interactive simulation that tested and engaged our problem solver target. We tapped into Army experts and Google and WebGL technology to make the experience as authentic and effective as possible 

      • Won - Digiday Content Marketing Awards

        Best Interactive Content Piece of Series
      • Won - Digiday Content Marketing Awards

        Most Innovative or Creative Use of Content
      • Honoree - Webbys

        Mobile: Best Use of Interface
      • Honoree - Webbys

        Public Service & Activism
      • Won - Internationalist Award

        Innovation In Media
  • Johnson & Johnson: Tylenol

    #HowWeFamily (United States)

    4 Awards
    • Johnson & Johnson: Tylenol

      #HowWeFamily (United States)

       

      In an age of increased war, social vilification and bullying, political and community division, we wanted to remind Americans what matters most. Love for their families, no matter what the make-up.

      So we created an 11 episode content series that was distributed online called How We Family. The content showcased the real, authentic and unique stories of families across the country highlighting their differences.

      When the country was discussing was defines a marriage the content sparked a cultural conversation about what defines a family.

       

      • Won - Video Marketing Excellence Awards

        Best In Show
      • Won - Video Marketing Excellence Awards

        Video Campaign
      • Won - One Show One Screen

        Branded Content
      • Bronze - Effie North America

        Healthcare OTC