Confectionery company Storck USA, which owns candy brands including Werther’s Original, Riesen and Mamba, has selected UM as its media agency of record.
The selection came after a competitive pitch, but UM did not disclose the other agencies involved. GSD&M’s Chicago office was the incumbent.
The agency, part of IPG Mediabrands’ global agency network, will take on all strategy, planning, buying and analytics duties. UM will also help implement Storck’s shopper commerce practice. UM declined to share the size of the account.
Read Full Article on CampaignUS.