Singapore Prisons Service has appointed UM to handle its social media account, following a pitch involving at least nine other agencies.
Marketing understands that the account is for a period of three years. The team at UM has been working with Singapore Prisons Service since 2013.
The agency is tasked to handle Singapore Prisons Services’ active Facebook page and corporate pages. It is also tasked to drive awareness of its Yellow Ribbon Project initiative. The project was launched in 2004 by the former president of the Republic of Singapore S R Nathan to engage the community in accepting ex-offenders.