UM Romania took home six awards at the 2014 Effie Romania Awards last month, including the Grand Prix for their work done on behalf of Vodafone. Here is a list of this year’s winning cases from the Romanian office:
Ghita, The Social Shepherd for Vodfone
Telecommunications: Internet & Data
Gold – Ghita, The Social Shepherd for Vodafone
Snacks. Confectionery and Deserts
Gold, Bucharest Not Budapest for ROM
Gold, As It Used To Be for Napolet
Silver, Live Tweets/#letseattogether for Coca-Cola
Good Works Effie (CSR)
Bronze, Care for Children for Dorna/Coca-Cola
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts. The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries.