UM Malaysia won “Agency of the Year” at the 2013 Malaysian Media Awards on June 21. This win marks the fourth consecutive year that UM Malaysia has won this award.
UM Malaysia also won the Grand Prix with its “Viral Outbreak Containment” campaign for KFC and swept the three digital categories–Best Use of Digital, Best Use of Digital Search and Best Use of Social Media). In total, they won six out of the nine medals presented that evening. By the end of the award show, UM Malaysia was honored with six gold, five silver and three bronze awards. Congratulations to UM Malaysia!
The Malaysian Media Awards is the media industry’s most prestigious awards in the region, organized by the Media Specialists Association (MSA). It recognizes media campaigns that have delivered exceptional results through strategic brilliance and innovative execution.