Following a competitive pitch, UM has won the media account for wine and spirits giant Pernod Ricard Italia, a subsidiary of the French group Pernod Ricard.
“This win makes us very happy,” said Alessandra Giaquinta, Managing Director, UM Italy. “We are proud to have been chosen as a strategic partner by a major industry leader like Pernod Ricard. This victory speaks to UM’s strategic competence and custom content development.”
Pernod Ricard is the world’s leader in the Premium Spirits industry, with a large portfolio of premium international and local brands. The company operates with over 85 affiliates boasting over 100 production sites worldwide. Top international brands include Absolut, Beefeater, Chivas Regal and Jamison.