Jack Rocks – This autumn UM London has launched a new music venue, “Jack Rocks the Macbeth,” at the Macbeth Pub in Hoxton, London, for client Jack Daniel’s.
Jack Rocks sees UM London partner with Spotify and NME to turn the Macbeth into a content creation hub and exclusive performance space.
NME staff will be based on site where some of tomorrow’s top bands will perform specially-curated live gigs and stripped-down acoustic sets. The space will also play host to master classes and workshops from A&R maestros, music photographers and even fashion designers.
“Jack Rocks The Macbeth” will be open for four months, with new events announced through NME and the Jack Daniel’s Twitter account. Singer La Roux opened the venue with an exclusive live performance, and in October ex-Bloc Party singer Kele launched his new album at the venue.
The opening of “Jack Rocks the Macbeth” is part of a wider and up-weighted music program of activities throughout the year, which celebrate Jack Daniel’s special place in music, one that has resonated with free-thinking musicians for decades.
Colour Your Summer – This month, as an early kick-off to the start of the Australian summer, UM Australia launched Colour Your Summer for Coca-Cola.
The concept was born out of UM Australia’s winning pitch for the Coca-Cola media business in March of this year. It will roll out over the next several weeks and run for at least three months.
Limited edition pink, purple, blue, green and orange cans have started to go into stores this month, with marketing activity gradually ramping up throughout the campaign. Coke is investing a similar level of marketing dollars on Colour Your Summer as it invested in Share a Coke, which was between $10 million and $12 million dollars.
In an effort to drive engagement with teen audiences, a heavy investment will be made in social and content marketing as well as partnering with YouTube influencers like Jamie Curry and Adrian Van Oyen.
Made of London – UM London and ESI Media have launched a new 12-week content partnership for London Pride, with the help of five inspirational speakers, including rugby star Jason Leonard, ex-Blur bassist Alex James and Sir Ranulph Fiennes.
This latest evolution of London Pride’s Made of London positioning involves five beer-tasting events with a famous Londoner, taking place in an iconic Fuller’s pub in the capital.
London Pride and the Evening Standard will also celebrate other inspirational Londoners who play an active role in the rich fabric of London life.
The series began on September 16 with WBA champion David Haye and continued with Rugby World Cup-winning star Jason Leonard.
Each event will receive a detailed editorial write-up in the Evening Standard, with all content brought together on a digital hub on which the public can nominate ‘People of London who make us Proud’.