UM Captures 43 Wins, 20 Shortlists in Agency’s Record-Breaking Cannes Lions Festival

2016 marked a  historic Cannes Lions Festival for UM, capturing 43 wins and 20 shortlists to mark the agency’s best ever performance at the Festival.

UM totaled eight golds, 16 silvers and 19 bronzes across its 18 winning campaigns.

Lockheed Martin’s “The Field Trip to Mars” headlined UM’s group of winners, collecting an incredible 23 total nominations.

UM U.S.: Lockheed Martin – “The Field Trip to Mars”

GOLD

Design: Best Digital Installations & Events

Promo & Activation: Best Corporate Image

Promo & Activation: Best Use of Exhibitions/Installations

Innovation: Creative Innovations

Cyber: Best Live Digital

Creative Data: Data Visualization

SILVER

Direct: Best Use of New Technology

Direct: Best Experience Design

Promo & Activation: Best Use of New Technology

Design: Best Live Events

Outdoor: Best Ambient Experimental & Immersive Digital

Outdoor: Best Use of Ambient Outdoor

Cyber: Best Spatial Tech

Entertainment: Innovation in Brand Experience

BRONZE

Digital Craft: Best Virtual Reality

Digital Craft: Best Innovative Use of Technology

Digital Craft: Best Technological Achievement in Digital Craft

PR: Best Use of New Technology

Media: Use of Stunts

SHORLIST

Titanium

Entertainment: New Technology Brand Experience

Entertainment: Live Brand Experience

PR: Best Events & Stunts

UM Australia: Sydney Opera House – “#ComeOnIn”

GOLD

Mobile: Activation by Location

SILVER

Direct: Response/Real-Time Activity

Mobile: Content for User Engagement

Mobile: Co-Creation & User-Generated Content

DMobile: Targeted Communication

BRONZE

Media: Use of Mobile

Direct: Use of Social Platforms

Media: Travel, Transport & Leisure

Promo & Activation: Best Response/Real-Time Activity

SHORTLIST

Cyber: Travel, Transport & Leisure

Cyber: Response/Real-Time Activity

Cyber: Co-Creation & User-Generated Content

Creative Data: Use of Real-Time Data

Creative Data: Social Data

Mobile: Social Business

Cyber: Innovative Use of Social or Community

Media: Durable Consumer Goods

UM Romania: Paul – “Bittersweet Pies”

SILVER

Creative Data: Data Storytelling

BRONZE:

PR: Best Retail, E-Commerce, Restaurants & Fast Food

Promo & Activation: Best Low Budget Campaign

Media: Use of Ambient – Small Scale

SHORTLIST

Promo & Activation: Best Use of Customer In-Store Experience

UM Romania: Untold/National Institute of Blood – “Pay With Blood”

SILVER

PR: Best Live Shows/Concerts/Festivals

BRONZE

Media: Use of Ambient – Small Scale

SHORTLIST

Media: Use of Events

PR: Best Travel, Leisure, Transport

Direct: Best Use of Ambient Media – Small Scale

  

UM London: The Economist – “Raising Eyebrows and Subscriptions”

GOLD

Creative Effectiveness

UM Romania: Radio XXI – “Go Mono”

SILVER

Promo & Activation: Best Use of Broadcast

UM U.S.: Reese’s – “#AllTreesAreBeautiful”

SILVER

PR: Best Response/Real-Time Activity

UM Germany: Media Markt – “The Rabbit Race”

SILVER

Creative Effectiveness

UM London: Ethos Travel – “Save Me Now”

BRONZE

Outdoor: Best Digital Outdoor Static Billboard

UM London: Ethos Travel – “End This H***”

BRONZE

Outdoor: Best Digital Outdoor Static Billboard

UM London: Ethos Travel – “F*** My Life”

BRONZE

Outdoor: Best Digital Outdoor Static Billboard

UM London: Ethos Travel – “Make It Stop”

BRONZE

Outdoor: Best Digital Outdoor Static Billboard

UM London: Ethos Travel – “Help Me God”

BRONZE

Outdoor: Best Digital Outdoor Static Billboard

UM Romania: Renasterea Foundation – “Brave Cut”

SHORTLIST

PR: Best Celebrity Endorsement

Media: Use of Co-Creation & User-Generated Content

UM U.S.: U.S. Army – “The Cryptaris Mission”

SHORTLIST

Cyber: Web – Best Branded Games

UM London: Ethos Travel – “Calendar”

SHORTLIST

Design: Best Typography – Poster

UM Australia:  Lego – “Make Lego the Star of Christmas”

SHORTLIST

Media: Durable Consumer Goods

UM Australia: Virgin Mobile – “Data Auction”

SHORTLIST

Cyber: Innovative Use of Social or Community

 

Cannes Young Lions Winners

SILVER

Media: UM/Initiative Spain

Paola Castriel & Nagore Mieres Redondo