UM’s multicultural marketing agency, Identity Communications, has today announced the appointment of Kimberly Stafford to the newly created role of business director to co-lead the agency, alongside strategist, Thang Ngo.

Anathea Ruys, CEO UM Australia said Identity is now Australia’s largest and fastest growing multicultural marketing agency and it was imperative its team had the unique marketing techniques required to engage with Australia’s burgeoning ethnic population: “Over nine years ago UM had the foresight to establish Identity, now with more than 50 per cent of Australia’s population with an ethnic background, reaching this audience has never been more imperative. We are delighted we already had the talent within UM and Kimberly can transfer her specialist skills to engage with this important demographic.”

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