IPG’s UM won more business from Energizer after picking up its North American media account in February following a review. UM is now media agency of record in the U.S. for Armor All, the maker of automotive products that Energizer Holdings bought earlier this year, as well as the company’s battery and lights brand, Rayovac. Under the expanded partnership, UM is now responsible for the strategy, planning, buying, research and data and analytics of Armor All and Rayovac. “Our growing relationship with UM is testament to the meaningful work they’ve delivered for our brand in a short period of time,” says Lori Shambo, global chief marketing officer for Energizer Holdings.
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