UM MENA has announced that they have been selected by Ooredoo Qatar for their media planning and buying duties. The exclusive local partnership will see UM MENA working with Ooredoo across the Qatar market.
News
UM Amsterdam has won the media account for International Card Services (ICS), the largest credit card provider in the Netherlands. UM has already begun working on the account with the recent launch of two new campaigns.
Lodestar UM has been named AOR for Century Plyboards Ltd. (CenturyPly), one of India’s leading and most trusted branded plywood, laminates and veneer manufacturers.
At the Word of Mouth Marketing Association’s Summit in 2010, Steve Knox, then CEO of P&G’s in-house word of mouth marketing agency, Tremor, gave a compelling talk entitled “Why People Talk.” Knox found that consumers talk when we give them an element of surprise that does not fit inside their existing expectations about the brand.
One of the highlights of the recent Video Ad Summit was the keynote conversation with David Cohen, Chief Investment Officer at Universal McCann. David is one of the foremost digital thought-leaders in the advertising industry and oversees billions of dollars of client spending.
A simple story told well. That’s the key to good communications. We are people, after all, not robots. And it’s people who tell the stories, not technology. But technology in media does give us the ability to find people fast.
Century Ply has moved its entire media AoR to Lodestar UM. Mindshare is the incumbent agency, which has been handling the account for more than a decade.
Singapore Prisons Service has appointed UM to handle its social media account, following a pitch involving at least nine other agencies.
When a senior advertising executive who handles money matters appears at an industry event and speaks his mind in a public forum, as Universal McCann Chief Investment Officer David Cohen did at last week’s Online Video Advertising Summit here in New York, everyone should pay attention.
Jack Smyth, communications strategist from Initiative, and Chris Colter, strategy director at UM, have collected the Young Lions Media Lions Gold at the Lions International Festival of Creativity Awards gala ceremony overnight.