Momentum in the Press.

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With its “Unity 2040” initiative, the Interpublic Group of Cos.-owned media agency UM aims to have an employee diversity mix in 2020 that reflects what the U.S. population is projected to be in 2040. It seems to be well on its way: Currently, 55 percent of senior management is female and 25 percent of senior management

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UM is tapping Lynn Lewis, who was most recently East Coast president and global CMO for the Interpublic Group of Cos.-owned media agency, to fill the role of U.S. CEO. Lewis takes over for Kasha Cacy, who announced in August she was departing to join marketing solutions company Engine as its global CEO. Before joining UM in

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American Express has concluded a global media review officially launched in May, choosing IPG’s Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying work while partnering with AmEx creative shops to promote the financial brand’s “Powerful Backing” brand platform around the world. MediaLink managed the review. All competing agencies were

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UM captured four wins and three finalists at this year’s OMMA Mediapost Awards, withe Tourism Australia’s Dundee: The Son Of A Legend Returns Home continuing it’s winning streak on the 2018 awards circuit. Dundee: The Son Of A Legend Returns Home from UM New York was responsible for all four of UM’s wins on the evening, earning

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JP Aguirre Executive VP, managing director and global managing partner, UM At 39, JP Aguirre is one of the youngest global managing partners at the IPG Mediabrands agency UM and the first Latino member of UM’s global leadership team. Under his co-leadership, the San Francisco office of UM has won accounts including Columbia Sportswear, Fitbit,

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In this ever-expanding brand marketing ecosystem, the challenge for advertisers to effectively reach their targeted audience calls for an audacious media plan. Sometimes it’s a simple execution with a powerful message, and then there’s a need for an off-the-wall, completely bonkers campaign to cut through the clutter. This year’s crop of Media Plan of the

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