UM Earns 27 Shortlists For Festival Of Media Global

The Festival of Media Global Shortlists were released Thursday and UM earned 27! 

Up from 20 shortlists in 2017 – work from 10 different UM offices were recognized for their excellence by being named to the shortlist in their respective categories.

Most significantly – UM has been shortlisted and recognized for our diversity and inclusion efforts in the first annual Special Inclusion Award!

Check out the full list of shortlists below.

 

Best Branded Content In Digital Channels

2018 Goals: Global Holiday Campaign – Spotify – UM New York

Every Touch Is One Step Forward – Johnson & Johnson – J3 MENA

Best Branded Content In Traditional Channels

I’m Just Trying To Watch The Game: Spiderman Homecoming – Sony Pictures – UM Los Angeles

Best Influencer Campaign

In Romania, Winter Is NOT Coming – KFC – UM Romania

Romania’s Next Big Blogger – Coca-Cola – UM Romania

Best Use Of Geo-Location

Reactine Pollen Alert – Johnson & Johnson – UM Canada

Best Use Of Mobile

Coca-Cola No Sugar – Coca-Cola – UM Sydney

Shake It Up, You’re In Charge – Coca-Cola – UM Sydney

Best Use Of Programmatic

What Matters Most – AeroMexico – UM Mexico

The Ultimate Data Machine – BMW – UM New York

Best Engagement Strategy

2018 Goals: Global Holiday Campaign – Spotify – UM New York

Build Australia – LEGO – UM Sydney

Best Event, Experiential Or Sponsorship Campaign

Budweiser Goal-Synced Arena – ABInBev – UM Canada

Coca-Cola Festival Bracelet – Coca-Cola – UM Romania

Romania’s Next Big Vlogger – Coca-Cola – UM Romania

Best Launch Campaign

Build Australia – LEGO – UM Sydney

Her Story Is Our Story: The Laws Of Gliead – Hulu – UM Los Angeles

Best Local Execution Of A Global Brand

Build Australia – LEGO – UM Sydney

Best Use Of Digital Platforms

Oh Henry! Oh Canada! – Hershey – UM Canada

Best Use Of Real-Time Marketing

REAL News, REAL Trust, REAL Time – The Economist – UM London

ROMBOT – Kandia Dulce – UM Romania

Best Use Of Traditional Or Ambient Media

Coca-Cola’s Festival Bracelet – Coca-Cola – UM Romania

Collaboration Award

2018 Goals: Global Holiday Campaign – Spotify – UM New York

Creative Use Of Media Award

Coke Loves Local – Coca-Cola – UM Serbia

Rani Super Orange – Coca-Cola – UM MENA

Best Ad/Tech Mar/Tech Platform

The Addressable Content Engine – ACE/UM Studios – UM New York

The Inclusion Award

UM NEW YORK