UM Bags Singapore Institute of Management (SIM) Account

UM has bagged the AOR for the Singapore Institute of Management (SIM) following the conclusion of a review. Originally founded by the Singapore Economic Development Board, the Singapore Institute of Management is one of Singapore’s leading private education institutions.

UM’s appointment is effective immediately. UM declined to comment on the length of the appointment but said it was for the Singapore market.

Tony Lai, director brand, marketing and recruitment SIM said “The choice for a strategic media partner for SIM’s transformation is an important one. UM has shown us that they have both originality as well as tenacity. Originality in terms of thinking out fresh new concepts and tenacity in terms of assuring us that they have the chops to get it done.”

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