UM in the News

  • PowerPoint, Long Meetings Out As UM Boss Vows To Keep It Simple

    Fresh from landing the country’s biggest media-buying account, UM chief executive Fiona Johnston has started overhauling her agency’s culture, banning PowerPoint and long meetings. The problem with PowerPoint and lengthy slide presentations is that they are symptomatic of wider challenges in the media agency world, explains Johnston, as the transparency debate, ­fuelled by headline-grabbing ­contributions

  • The Agency A List – UM Canada

    For UM Canada president Shelley Smit, the day-to-day focus at the Interpublic Group agency is about raising the bar for themselves and the industry: Better science. Better art. Better talent. Better training. And better outcomes for clients. It’s an approach that has not only translated into a rash of new business wins, including GoodLife Fitness,

  • UM Wins Australian Federal Government Master Media Account

    UM Australia has confirmed its appointment by the federal government as its master media agency, following B&T’s story yesterday. The appointment follows an exhaustive five-month statutory review period and will be for an ongoing period of three years, with a potential extension for a further three years. UM has extensive experience with the government’s media, having handled the

Press Releases

  • UM Captures 20 Lions At Cannes 2018

    It was a tremendous showing for UM at Cannes in 2018, as the agency collected 20 Lions (8 Gold, 7 Silver, 5 Bronze) in addition to another 26 shortlisted campaigns! Tourism Australia’s “Dundee: The Son of a Legend Returns Home” was UM’s big winner at the show, collecting eight Lions across five different categories. UM also added

  • UM Wins Two Silver, Three Bronze At Festival Of Media Global

    The Winners Best Launch Campaign SILVER – Her Story is Our Story: The Laws of Gilead (UM Los Angeles – Hulu) Best Event, Experiential or Sponsorship Campaign SILVER – Budweiser Goal Synced Arena (UM Canada – AB InBev) Best Influencer Campaign BRONZE – In Romania, Winter is NOT Coming (UM Romania – KFC) Best Engagement Strategy BRONZE – Build Australia (UM Sydney

  • Goafest 2018: Lodestar UM Bags 10 Medals En Route To ‘Media Agency of the Year’

    Lodestar UM dominated the Media Abbys that were held on day one of Goafest 2018. The agency bagged a total of 10 metals in a 62 point tally.

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