Data is at the center of everything we do. UM’s proprietary Business Analytics Engine (BAE) ingests data from the Audience Management Platform (AMP), our end-to-end data stack built on Acxiom, as well as other custom data sources and uses advanced analytics to identify the High Value Audiences that will grow our clients’ businesses as well as the relationship between media, marketing and results. The BAE is embedded into our planning teams to ensure innovative, real-time data solutions are at the heart of our approach.


Better Art is about using insight and empathy to create a real human connection between a brand and its customers. It’s about identifying the moments that matter — moments when customers are most receptive to hearing what we have to say. UM Studios, our creative content unit, focuses on the co-creation of content to bring brand ideas to their fullest expression across media plans. Using our Addressable Content Engine (ACE), UM’s custom content specialists at UM Studios work within planning teams to optimize content at scale.


Every action we take is in service of driving business results for our clients. Our unique approach optimizes the entire media mix before and during the campaign against key business outcomes such as sales, market share and brand metrics. Our top-to-bottom, integrated tools enable us to optimize campaigns against audiences, channels, content and partners on a daily, weekly and monthly basis. This approach ensures that we are taking every opportunity to make our media plan work Better.


At UM, we are committed to creating a culture that is BETTER. A culture where people feel they belong and their contributions are valued; a culture where diversity is celebrated through access and equity; a culture where individuals can bring their whole self to work; a culture where transparency is our key to success; a culture where giving back to communities and creating an inclusive community are paramount; a culture where we are never satisfied with the status quo; and a culture where we always STRIVE for BETTER.


At UM, we are driven by doing better for our clients, our industry and our communities. As we continue to shape the media landscape, our core values of Care and Community guide us in bettering our world.

Better World is UM’s corporate social responsibility initiative that connects the family of UM offices under a single umbrella to inspire each other, share best practices and create connections across borders. Impact Day, UM’s annual day of service, is celebrated at all UM locations across the globe. In 2021, UM’s fourth global Impact Day was held virtually across two dates in order to incorporate flexibility: Thursday, July 22nd and Thursday, July 29th. Organized around the theme of “solidarity,” more than 3,000 volunteers worldwide safely undertook micro-actions that made a macro impact, driving our efforts to build a BETTER tomorrow, today.


Our relentless curiosity drives relentless innovation.


Our courage to take risks drives our ability to set new industry standards.


Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.


Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.


We care about being a diverse agency where everyone feels motivated and supported.


We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.