STRIVING FOR BETTER.

Better Science

Data is at the core of everything we do. We have created a group called the Business Analytics Engine (BAE). The BAE ingests all types of data and uses advanced analytics to understand the relationship between media, marketing and results. The BAE is embedded into our planning teams to ensure innovative, real-time, data solutions are at the heart of our approach.


Better Art

Art is our insights and ideas. Fueled by Science our art delivers new ideas for brands to grow. We build moments plans around these ideas and embed UM Studios, our custom content specialists, into our planning teams to bring these ideas to life. A key tool within UM Studios is the Addressable Content Engine (ACE) our approach to personalized custom content at scale.


Better Outcomes

Our unique approach optimizes the entire media mix before and during the campaign against key business outcomes such as sales, market share and brand metrics. BAE continuously tracks performance against these outcomes and uses predictive models to optimize the traditional media mix in-flight and digital media channels in the moment.


Better World

At UM we are driven by doing better for our clients and our industry. It’s built right into our mantra and interwoven into our DNA. Our passion for making things better extends to our communities as well. As we continue to shape the media landscape, UM’s core values of Care and Community also guide us in bettering our world.

It’s why we established Better World, a comprehensive global initiative for UM to give back to the communities in which we serve, all over the world. The Better World platform unites the family of UM offices under a single umbrella to inspire each other, share best practices, and create connections across borders that lead to a Better World.



CURIOSITY

The innovations of tomorrow are borne out of the curious minds of today. At UM we are relentlessly curious about the evolving media landscape, our clients, and their consumers as we continue to find new, exciting ways to reach audiences in the moments that matter most.

COURAGE

Fortune favors the bold, which is why UM takes a courageous approach to media. We believe in taking calculated risks, supported by data, because to be the leading media agency is to shape the emerging trends that become the new standard.

COMMITMENT

Our commitment to being better is at the heart of everything we do. We are committed to each other and our clients, a UM guarantee that we will seek every opportunity to bring the most to our brands and their audiences.

CANDOR

At UM we never shy away from an honest conversation because we believe that the best outcomes are forged in open and constructive communication. We will always speak truthfully – to our clients and to each other – in pursuit of the better outcomes for our clients.

CARING

We care about being a diverse agency that celebrates a spectrum of viewpoints and opinions and makes each member of the UM team feel valued and respected. Our Diversity & Belonging initiatives have set industry standards, making UM an open, inclusive and dynamic agency where our individual employees can not only flourish, but feel like part of the UM family.

COMMUNITY

Our active involvement in the global community is something we pride ourselves on at UM. In order to be a voice in the community, UM takes an active role in improving our communities across the globe. Through Better World, our globally integrated community platform, UM can think globally so our teams can act locally within their communities.