Surveying over 52,000 people in 78 countries around the world, Wave 9 – The Meaning of Moments builds on ten years of global social tracking and is the largest and longest running study of its kind. This year’s study demonstrates that understanding how consumers feel in everyday ‘moments’ gives advertisers a powerful leverage in framing the right message via the right touchpoints.
The study will be launched in London on 28th February, 2017, so watch this space for more detail. In the meantime, to access previous Wave studies and learn more about the history of the project, visit wave.umww.com
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