Universal Mccann

David Cohen

Chief Investment Officer

David’s steady hand is at the helm of UM’s media management discipline. Here, he charts the course for our fully integrated unit, guides operations across regions, and maintains his ongoing role as UM’s go-to guy for digital media strategy.

As the former U.S. Director of Digital Communications, David spearheaded UM’s digital and alternative media offerings across the globe to integrate digital best practices throughout the UM universe. Under David’s leadership, UM has been recognized as one of OMMA’s Agency of the Year winners for Best Media Planning & Buying. David was also named a 2006 “Online All-Star” by Media Magazine. He currently oversees the digital efforts of Sony, Microsoft, Johnson & Johnson, Kohl’s, L’Oreal, US Army, and Chrysler.