Action camera company GoPro has decided to stick with incumbent UM on its global media account, following a competitive review.
UM first won the GroPro business in the second quarter of 2015. According to Comvergence, GoPro’s estimated global net spend is $20 million. Other consultants tell Campaign US that the media spend could be closer to $80 million worldwide.
Representatives from GoPro were not immediately available for comment. UM spokespeople declined to comment.
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