Lodestar UM has been awarded the media mandate for Simplilearn, a professional certifications company. As part of the mandate, the agency will take care of the brand’s media duties in domestic and international markets.
Lodestar UM has emerged as one of the dominant players in Bangalore market and has added yet another win to its vast portfolio of clients. Over the years it has built the biggest solutions network in the industry, offering integrated end-to-end solutions for its clients.
Simplilearn, a pioneer in online education for professionals, creates course programmes, exams and lab projects for professionals across the world. The company successfully prepares them for complete certification exams with ease. Simplilearn has over 300 short-term courses across business, technology, marketing and creative domains that enable professionals receive certificates from accredited bodies. It has its footprints in the US, Australia and Singapore.
Vedanarayanan Vedantham, Head of Marketing, Simplilearn, said, “Working with the Lodestar UM team was a pleasure. Their knowledge of the media space coupled with their strong focus on customer delight made them a pleasure to work with.”
Vaishali Verma, COO, Lodestar UM, Bangalore, added, “I am delighted at the win. They are defining this category and we look forward to partner them in their growth through our differentiated planning approach.”Commenting on the win, Nandini Dias, CEO, Lodestar UM, said, “We are happy and proud to have been trusted with Simplilearn and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of e-commerce and technology, Simplilearn will further consolidate its leadership.”
The win adds significant weight to Lodestar UM’s client portfolio, which includes marquee clients such as J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul, Tata, Wipro, Zivame, among others.