IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), has today announced UM’s appointment as media AOR for Del Monte, the branded food and beverage production and distribution company. The announcement follows a competitive pitch which included Del Monte’s two incumbent agencies.
Selected for the originality and creativity for their insights and strategies bolstered by their strength in trading, UM Philippines has been awarded the full portfolio of the Del Monte business including media, digital, and on-ground.
Venus Navalta, IPG Mediabrands Philippines CEO commented, “At UM we use better science, to drive better art, and better outcomes. Our insights were anchored in solid data. We use advanced marketing analytics to power our recommendations, ensuring we can deliver the business results to give Del Monte a competitive advantage.”