UM Paraguay is proud to welcome Arcor.
The food manufacturer has a long standing relationship of over five years in Latam, where IPG Mediabrands’ agencies have been offering services across markets including Chile, Colombia, Mexico, Peru and Uruguay.
“Adding ARCOR as a client for UM in Paraguay represents an outstanding achievement for our network. The Paraguayan market has been undergoing a dynamic business evolution over the past few years and IPG Mediabrands is focused on accompanying this development with investment in talent and best practices for all its clients,” said Pablo Rodriguez, President, LATAM, World Markets, IPG Mediabrands.
Mariana Brugo Marcó, Media Manager of Arcor, said, “At Arcor we are working towards enhancing professionalism in our brands’ communication at a regional level to unlock synergies through seamlessly coordinated management across the countries in which we have a presence. Our decision to work with IPG Mediabrands is totally aligned with this strategy.”
Arcor is the largest food manufacturer in Argentina. With 39 manufacturing centers, not only is it one of the main candy manufacturers in the world, but also the #1 candy exporter in Argentina, Brazil, Chile and Peru. Grupo Arcor has a daily production volume of three million kilograms (over 6.6 million pounds) and its brand reaches over 120 countries worldwide. Arcor presently employs 20,000 people and its 2013 revenues reached U.S. $3.4 million.
Congratulations to UM Paraguay!