Ad Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month 2023 with our Honoring Creative Excellence package.
AANHPI Heritage Month 2023 has seen a multitude of brands showing up to celebrate Asian cultures and communities.
Nami Soejima, UM Worldwide
“I believe the conversation has shifted from tackling anti-Asian hate to celebrating its culture and successes in 2023,” said Nami Soejima, senior VP of strategy at media agency UM Worldwide. “The best campaigns and communications are coming from smaller brands that are proudly speaking to their Asian heritage.”
Soejima pointed to Asian-inspired retailers such as Bad Binch TongTong; Love, Indus; and Sanzo, with multiplatform work that’s creative, authentic and “true to their brand heritage.”
Read more in Ad Age.