One exec told us that Thursday’s hearing “did not feel like a discovery hearing but rather an airing of concerns that went beyond data and national security.” It seems as though all eyes have been on TikTok this week thanks to talks of a potential nationwide ban and its CEO’s testimony in front of Congress on Thursday.
We’ve been talking to marketers this week to get their thoughts on how they’re navigating the possibility of a ban, which platforms might benefit, and what they thought of the testimony. Read what they had to say below—and email us to let us know what you’re thinking. 📩
Responses have been lightly edited and condensed for clarity.
Joshua Lowcock, global chief media officer at UM: It did not feel like a discovery hearing but rather an airing of concerns that went beyond data and national security to also include S230 and content moderation. Some of the issues raised were not unique to TikTok. There were moments that it feels like TikTok stumbled and/or failed to land its message and failed to give decisive categorical yes-no answers that would have helped its cause. There is little from the hearing that suggests that there will be anything but continued momentum towards some sort of restriction or regulation that adversely impacts TikTok.
Read more in Marketing Brew.