By Natalie Monbiot
CES 2017, the world’s most important electronics trade show, took place in Las Vegas, Nev. from Jan. 5-8. It was remarkable this year for the fact that so many trends we have been watching for years are now a foregone conclusion. The Internet of Things, autonomous vehicles, invisible interfaces, etc. are already in people’s homes and on the roads. What’s apparent is that brands now have a new medium to work with: human experience itself.
With the implementation phase underway, it’s time to turn our crystal ball to the impact all this will have on 1) the human experience, from the consumer point of view; and 2) the world of marketing–which will be very disrupted, indeed.
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