Natalie Monbiot: I Saw the Future at CES 2017, and All Your Behavior is for Sale

By Natalie Monbiot

CES 2017, the world’s most important electronics trade show, took place in Las Vegas, Nev. from Jan. 5-8. It was remarkable this year for the fact that so many trends we have been watching for years are now a foregone conclusion. The Internet of Things, autonomous vehicles, invisible interfaces, etc. are already in people’s homes and on the roads. What’s apparent is that brands now have a new medium to work with: human experience itself.

The question is no longer whether we will all be talking to our kitchen appliances, cars and dustbins… but whether you will be talking to them via Amazon.com Inc.’s (AMZN) Alexa, Microsoft Corp.’s (MSFT) Cortana, Apple Inc.’s (AAPL) Siri or Alphabet, Inc.’s (GOOGL) Google Home bot, and how big of a slice each of them will get of the anticipated multi-billion dollar commercial opportunity for virtual intelligent assistants.

With the implementation phase underway, it’s time to turn our crystal ball to the impact all this will have on 1) the human experience, from the consumer point of view; and 2) the world of marketing–which will be very disrupted, indeed.

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