UM has been awarded a staggering 24 shortlists for the upcoming Festival of Media Global Awards. This year’s list represents work from UM offices in Germany, Malaysia, Romania, the UK and the U.S.

Best Communications Strategy
Pay with Blood for National Institute for Blood Transfusion – UM Romania
Sunday Grannies for Vodafone – UM Romania

Best Entertainment Platform
Rabbit Race for Media Markt – UM Germany

Best Event/Experiential Campaign
Pay with Blood for National Institute for Blood Transfusion – UM Romania

Creative Use of Media Award
Rabbit Race for Media Markt – UM Germany

Effectiveness Award
Pay with Blood for National Institute for Blood Transfusion – UM Romania

Best Content Creation Award
Rabbit Race for Media Markt – UM Germany

Best Use of Content
#LittleMoneyBigFun for KFC – UM Romania
How Telekom Malaysia Gamified a TV ad to Help Those in Need for Telekom Malaysia – UM Malaysia
Sunday Grannies for Vodafone – UM Romania

Best Use of Video
How Telekom Malaysia Gamified a TV ad to Help Those in Need for Telekom Malaysia – UM Malaysia
Hot N’ Cheezy for KFC – UM Malaysia
Rabbit Race for Media Markt – UM Germany

Best Community Development
Sunday Grannies for Vodafone – UM Romania

Best Digitally Integrated Campaign
Sunday Grannies for Vodafone – UM Romania

Best Use of Mobile
“Bond… James Bond” A Snapchat Secret for Sony Pictures – UM U.S.

Best Social Media Campaign
#LittleMoneyBigFun for KFC – UM Romania

Best Use of Programmatic Technology
Hot N’ Cheezy for KFC – UM Malaysia
Machine-Powered Social for The Economist – UM UK

Best Insight Award
Sunday Grannies for Vodafone – UM Romania

Best Not-For-Profit Campaign
Pay with Blood for National Institute for Blood Transfusion – UM Romania
Pin the Pink for The Renasterea Foundation – UM Romania

Smart Use of Data Award
Machine-Powered Social for The Economist – UM UK
2X Derm Perfect Pairings for Neutrogena/J&J – UM/J3 U.S.

The Festival of Media Global Awards, now in its 9th year, is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications across the world. Winners will be announced in Rome on May 19.

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