By Jeanine Poggi, Lindsay Stein Hulu is consolidating its media planning and buying under Universal McCann.Razorfish and Zenith previously worked on the businesses. UM was brought on following a competitive review, which was supported by MediaLink. Hulu’s media spend is in the hundreds of millions, according to people with knowledge of the matter. Hulu brought all of
UM in the News
December 19, 2016
November 16, 2016
UM has been named RECMA’s top global agency for New Business Momentum in the media agency tracker’s latest Trends Analysis Report.
October 14, 2016
UM's 'Make Lego the Star of Christmas' was the star of the MFA Awards, picking up three awards and the Grand Prix.
October 10, 2016
Karen Hunt doesn’t miss the good old days of gut-instinct movie marketing, but she’s glad she saw it firsthand so she can fully appreciate today’s near-scientific approach. “The biggest difference between then and now is data—and it’s informing every part of the planning and marketing process,” says Hunt, president of UM’s West Coast region, who
September 27, 2016
B & B Hotels in Germany has awarded its media account to IPG Mediabrands agency UM; they’re immediately responsible for the implementation of media activities. Based in Hochheim, the company is managed from the agency location in Frankfurt’s West Harbour and will compete with a marketing offensive, the accommodation and services offered by the chain in October. The
September 22, 2016
Tourism Australia has confirmed the appointment of UM Australia, a subsidiary of IPG Mediabrands Australia, to handle its global media planning and buying requirements, following a competitive global tender process. The appointment follows the expiry of Tourism Australia’s existing contract with OMD after a period of five years. The new arrangements will run for two
September 12, 2016
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year’s group of winning plans embodies the best of those ideas, and execute across the gamut of media options available to marketers and their media agencies.
July 28, 2016
By Rosie Baker Lion has handed its $54 million media business to UM following a competitive pitch. It’s understood that Mindshare and OMD were also in the final round. UM will drive all connection planning and investment for Lion’s leading beer brands, including XXXX GOLD, XXXX Summer Bright Lager, Tooheys, James Squire, Hahn Super Dry and James Boag’s
July 20, 2016
By E.J. Schultz Interpublic Group’s UM has retained BMW’s North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying. A BMW spokesman confirmed the moves. The automaker put the BMW brand into review in May 2015, amid a frenzy of other media
July 01, 2016
As the world reverberates from Britain’s decision to leave the Europe Union, the shockwave making the vote all the more surprising was that no major polling company correctly predicted the outcome. Yet one new organization, Qriously, did apparently foresee what would happen. Qriously used a different technique to the established market research organizations. It used mobile.