UM in the News

  • Mediapost

    The One Thing Worse Than Internet Ads Is…

    Graeme Hutton SVP, Group Partner, Research

    Ask millennials what the potential drawbacks of the Internet are, and surprisingly, you may find that annoying Internet ads don’t make the top of the list. Among 18-34s, 33% of agree at lot that too much personal information is collected online, while 28% says Internet ads are annoying, per UM Media in Mind. In the

  • campaign-logo

    Proximity and UM win Grand Prix at 2015 DMA Awards

    By Omar Oakes The magazine’s “raising eyebrows and subscriptions” campaign won the top prize at the awards ceremony in London.  The same campaign won the most individual golds, picking up five further awards, while Proximity won a sixth gold for its work for Capital One. Leo Burnett also won six golds, three for its work with the

  • Adweek

    UM U.S. President Kasha Cacy Named to Adweek 50

    Michael Bürgi Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out above their competitors in delivering gains for their C-suites bosses and boardrooms. What follows is the result of our months-long search for that

  • Warc

    Coke wins Connection Prize Grand Prix

    By Warc Staff A campaign by UM Sydney for Coca-Cola South Pacific has won the inaugural Warc Prize for Connection Strategy Grand Prix. The #colouryoursummer campaign featured a new range of smaller 250ml cans that were made available in a limited-edition range of colours that teenagers could collect and share. “This connections strategy put Coca-Cola’s owned

  • J&J Consolidates Global Media With J3, a Dedicated Shop Within IPG’s UM

    By Alexandra Bruell Johnson & Johnson has selected UM’s J3 as its media agency around the world, the company said Friday morning. The pharma and packaged-goods giant selected the shop after a quick review across all of its consumer, pharmaceutical and medical-device businesses and brands. Among the shops competing were WPP’s MEC, Omnicom’s OMD and J3,

  • The Internationalist

    The Internationalist: Agency Innovators 2015

    By The Internationalist Congratulations to Eileen Kiernan and Brendan Gaul! Eileen Kiernan, Global President — J3 Recently promoted to Global President of J3, UM’s dedicated Johnson & Johnson media unit, Eileen is charged with globalizing the company’s portfolio of megabrands through innovative and integrated marketing communications strategies. Now overseeing 550 employees around the globe, Eileen has already

  • variety

    UM Wins OMMA Award for Variety Homepage Takeover

    By Jacob Bryant   In collaboration with Variety and Wieden+Kennedy, UM has been awarded the 2015 Online Marketing Media & Advertising Award for best homepage takeover. Variety, UM and Wieden+Kennedy’s creative teams designed a homepage that merged media and editorial for a visual experience on a customized homepage. The takeover, called “The History of Innovation,” saw 50 of the

  • Campaign Asia-Pacific

    UM Indonesia Bags $8 Million (US) in New billings

    By Gabey Goh JAKARTA – UM Indonesia has secured two new business wins: snack-food producer Simba Indosnack Makmur and mobile-telecommunications provider PT Hutchison Three. The new accounts will reportedly bring the unit of IPG Mediabrands more than US$8 million in billings. The scope of both accounts encompasses above-the-line channels and digital*. Founded in 1997, Simba Indosnack Makmur is looking

  • Meet Ad Age’s 2015 Media Mavens

    By Alexandra Bruell   Daryl Lee Global CEO, UM Amid the current media-agency-review frenzy, it’s clear that Daryl Lee, global CEO of UM, is doing something right. Under his watch, his shop has snagged Coca-Cola’s North America media business, reclaimed Johnson & Johnson U.S. buying business and won CVS media. Perhaps his diverse, strategy-oriented background is intriguing to marketers

  • Adweek

    Why Is 2015 the Year of the Media Review? We Asked UM, One of the Pitchfest’s Big Winners

    By Patrick Coffee 2015 has marked a rare confluence of events in the ad industry as a significant portion of the world’s largest brands launched media agency reviews over a period of less than six months. The list of affected accounts stretched across industries from packaged goods (Unilever, Procter & Gamble, General Mills, Johnson & Johnson) to