UM in the News

  • UM Global CEO Daryl Lee on How Imagination Can Benefit Brands

    DARYL LEE Global CEO, UM2014 Media Lions Juror “To me, creativity is something that sparks the imagination about a brand in an ingenious way. And I like the idea of ingenuity, because it captures some of the excitement about technology, but it always puts it in the context of an idea. … Sometimes it involves

  • Bloomberg

    Prashant Kumar: Moment-Based Marketing Will Redefine Brands

    By Bloomberg Staff In today’s “Brandstanding” segment, IPG Mediabrands Regional President Prashant Kumar discusses digital marketing trends in Asia for next year with Bloomberg’s Rishaad Salamat on “On The Move.”

  • Outlook Business

    Lodestar UM CEO and Husband are a Power Couple

    By Krishna Gopalan  Agnello Dias Academic background BCom, University of Mumbai; PGD (advertising and marketing), Xavier Institute of Communications, Mumbai Career path After joining Interpublicity, Agnello was with Lintas. This was followed by an 11-year stint at Leo Burnett, where he handled clients such as Bajaj, Thums Up and Heinz. In 2005, Agnello joined JWT and was

  • GMR Online

    UM Mena Hires Directors

    By Gulf Marketing Review The digital agency appoints Antoine De Trogoff as regional strategy and content director and Tom Hardstaff as regional strategy director. Both were previously at Mediacom in the UK. The company says “there was no specific intent to hire senior media professionals from Mediacom UK,” adding the hires are not part of an effort

  • M&M global

    UM Picks Up Qatar Financial Centre Authority Media Account

    By Alex Brownsell UM has been appointed by the Qatar Financial Centre (QFC) Authority’s to its media account across key global regions. QFC Authority, set up in 2005, is the commercial and strategic arm of the Qatar Financial Centre, responsible for attracting foreign and local firms and offering them a platform to launch their businesses in the

  • thestar

    Media Specialist UM Malaysia Ranks as the World’s Best

    By M. Hafidz Mahpar It may come as a surprise to the public, but some of the world’s best advertising agencies, creative or media based, are located in Malaysia. Media agencies – those agencies that do media planning for advertisers – have put the country on the regional or global map on several occasions. Mindshare Malaysia, for instance,

  • UM’s Wave 8 Reveals New Language of Content

    Last month, UM launched the latest edition of its ground-breaking global research series, Wave, at a kick-off event in central London.   Now in its eighth year, Wave is the longest-running and largest social media tracker in the world, and this year’s Wave 8 – The Language of Content surveyed 50,000 Active Internet Users

  • Adweek

    Math’s Tryst With Creative

    Prashant Kumar CEO of UM Malaysia and president, World Markets, Asia-Pacific for IPG Mediabrands

    In ancient Greece, to become a great orator, you had to master three disciplines—logic, rhetoric and grammar. A professor once told me that good leaders need to master three traits—logos, pathos and ethos. Some of the greatest scientific thinkers were also skilled in painting, music and poetry. So, it’s only in the natural order of

  • Media Week

    Sharing on the Web: It’s an Emotional Business

    By David Benady The huge success of the ALS Ice Bucket Challenge charity fundraiser underscores how weak most advertisers have been at creating shareable online content. Brands have largely struggled to discover the secrets of social media sharing. According to findings from UM’s latest Wave survey, “The Language of Content”, this is in part because brands

  • M&M global

    Helping Brands to Understand the Language of Content

    By Alex Brownsell, London Brands are failing to understand the reasons why consumers view and share online content, meaning they are missing opportunities to build vital relationships with new customers, according to new research. UM’s Wave 8 report, entitled ‘The Language of Content’, is the agency’s eighth annual study tracking global social media trends, with 50,000