UM in the News


    McCann, UM Win Lockheed Martin

    Lockheed Martin tapped McCann Erickson in New York and Interpublic sibling UM to handle global advertising and media responsibilities, sources said. Last year, Lockheed Martin spent nearly $4 million in measured media, according to Nielsen.

  • Global Wave 7 Launch Kicks Off With Events In London, New York & Miami

    On September 24, UM launched Wave 7, the world’s largest and longest-running social media survey representing more than 1 billion active internet users. The launch was kicked off with successful events in both London and New York City. Wave, the first social media study on a global scale, has tracked the dynamic shifts that have

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    Festival of Media Latam: Latin Americans learn how to push marketing envelope

    Adriana Cisneros calls her company’s Miss Venezuela franchise — the most watched event in Latin America — the region’s equivalent of the Super Bowl. But as lucrative as the beauty pageant is for the Cisneros Group of Companies, it’s basically been a one-day event — until now.

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    Australians embrace social media as a learning tool

    An annual social media study covering 65 countries has found that learning is a key driver of the use of social media for Australians. Launched in 2006 by UM, Wave measures the scale and impact of social media across the globe, exploring the changes occurring in communication technologies. Over the years, Wave has shown the unprecedented growth in social media, with new platforms launched and reaching a critical mass with extraordinary speed across vast territories.

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    Ownership of smartphones soaring, global study shows

    For the study, Wave 7, the IPG Mediabrands agency surveyed people in 65 countries, including the UK, the US, India and China. It found that 73.4 per cent own a smartphone, up from 44.8 per cent just a year earlier.

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    The 10 Commandments of Content

    Scott Donaton, who’s been an chronicler, judge, and creator of brand content, shares lessons of downright biblical importance for brands looking to connect with people through stories. The challenge is clear by now: Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model.

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    Hershey Selects Global Media Planning and Buying Agency

    The Hershey Company (NYSE: HSY) announced today that it has selected Universal McCann to handle its global media planning and buying activities. The decision concludes an eight-month account review process that began at the beginning of the year and included all incumbent agencies.


    UM Wins Hershey’s Global Media

    The Hershey Co. consolidated its global media planning and buying at Interpublic's UM network, sources said. Finalists in the review included Publicis Groupe’s Zenith and incumbent Omnicom’s OMD.

  • Hershey Picks UM for Global Media

    The Hershey Co. has selected Interpublic’s UM as its global media buying and planning agency following an eight-month review. Hershey, which has significantly boosted its ad spending this year, had used multiple media agencies across the globe.

  • Media Agencies Sign on for BuzzFeed’s Course in Creating Buzzy Content

    BuzzFeed is working with two media agencies — indie shop Horizon Media and Interpublic Group of Cos.’ UM – to teach them how to produce BuzzFeed-style posts for clients and better understand the audience data behind the posts.