UM in the News

  • UM Awarded Gold and Silver in WARC Media Awards

    Warc’s Media Awards recognize comms planning which has made a positive impact on business results. GOLD:LEGOMake LEGO the Star of ChristmasAgency: UMAdvertiser: The Lego GroupCountry: Australia SILVER: National Institute of Blood Transfusion & Untold Music Festival Pay with Blood Agency: UM Romania Advertiser: N.I.B.T. and Untold Country: Romania

  • UM Wins Adweek Arc Award for Best Use of Virtual Reality

    Arguably one of the most successful non-ads of last year, McCann and UM’s opportunity for a small group of schoolchildren to take a virtual

  • UM Wins Tim Hortons Media Buying Business In Canada

    At the completion of its media agency review, Tim Hortons has named UM as its new partner in Canada. The new contract went into effect Janua

  • Natalie Monbiot: I Saw the Future at CES 2017, and All Your Behavior is for Sale

    By Natalie Monbiot CES 2017, the world’s most important electronics trade show, took place in Las Vegas, Nev. from Jan. 5-8. It was remarkable this year for the fact that so many trends we have been watching for years are now a foregone conclusion. The Internet of Things, autonomous vehicles, invisible interfaces, etc. are already

  • UM’s Di Richardson: Consumers Don’t Want Dysfunction In Their Tech Choices

    By Steve Ellwanger A world without friction or seams probably won’t ever happen, even though consumers seek it constantly. In the meantime, marketers need to focus on the technologies that are showing signs of progress, whether it’s with augmented/virtual reality, artificial intelligence or eyeglass video. “I think one of the challenges that we’ve still got with

  • Hulu Names UM U.S. AOR for Media Planning and Buying

    By Jeanine Poggi, Lindsay Stein Hulu is consolidating its media planning and buying under Universal McCann.Razorfish and Zenith previously worked on the businesses. UM was brought on following a competitive review, which was supported by MediaLink. Hulu’s media spend is in the hundreds of millions, according to people with knowledge of the matter. Hulu brought all of

  • UM Tops In Latest RECMA New Business Trend Report

    UM has been named RECMA’s top global agency for New Business Momentum in the media agency tracker’s latest Trends Analysis Report.

  • UM Australia Makes Lego the Star of this Year’s MFA Awards

    UM's 'Make Lego the Star of Christmas' was the star of the MFA Awards, picking up three awards and the Grand Prix.

  • UM’s Karen Hunt Named to AdWeek Inaugural L.A. Media Stars

    Karen Hunt doesn’t miss the good old days of gut-instinct movie marketing, but she’s glad she saw it firsthand so she can fully appreciate today’s near-scientific approach. “The biggest difference between then and now is data—and it’s informing every part of the planning and marketing process,” says Hunt, president of UM’s West Coast region, who

  • UM Germany Wins B&B Hotel Account

    B & B Hotels in Germany has awarded its media account to IPG Mediabrands agency UM; they’re immediately responsible for the implementation of media activities. Based in Hochheim, the company is managed from the agency location in Frankfurt’s West Harbour and will compete with a marketing offensive, the accommodation and services offered by the chain in October. The