UM in the News

  • UM Wins PZU Account in Poland

    The PZU Group has concluded its agency review process by appointing UM as its new creative media agency. The company has consolidated the PZU and the Link4 accounts in UM, thereby terminating the previous contracts with Pubilicis Media’ Starcom and Blue 449. “We are very proud to have won this review and to be able to

  • Lodestar UM Bags MP Birla Cement

    The MP Birla Group has chosen Lodestar UM, part of IPG Mediabrands, to handle the media duties of its cement business. As a first step of its new branding exercise, MP Birla Cement has launched ‘Perfect’ as a premium Portland Pozzolana cement in Central India. The MP Birla Group (established in 1919) has interests across cement, power

  • UM Global CEO Daryl Lee: 2017 is the Year of Making Mobile Work for Brands and Consumers

    It is the claim that has been made year after year – to the point of becoming an industry joke. So when did the ‘year of mobile’ really take place? 2007, when the iPhone was first released? 2012, when many markets first began benefitting from 4G data speeds? Daryl Lee, global chief executive of IPG

  • UM Awarded Gold and Silver in WARC Media Awards

    Warc’s Media Awards recognize comms planning which has made a positive impact on business results. GOLD:LEGOMake LEGO the Star of ChristmasAgency: UMAdvertiser: The Lego GroupCountry: Australia SILVER: National Institute of Blood Transfusion & Untold Music Festival Pay with Blood Agency: UM Romania Advertiser: N.I.B.T. and Untold Country: Romania

  • UM Wins Adweek Arc Award for Best Use of Virtual Reality

    Arguably one of the most successful non-ads of last year, McCann and UM’s opportunity for a small group of schoolchildren to take a virtual

  • UM Wins Tim Hortons Media Buying Business In Canada

    At the completion of its media agency review, Tim Hortons has named UM as its new partner in Canada. The new contract went into effect Janua

  • Natalie Monbiot: I Saw the Future at CES 2017, and All Your Behavior is for Sale

    By Natalie Monbiot CES 2017, the world’s most important electronics trade show, took place in Las Vegas, Nev. from Jan. 5-8. It was remarkable this year for the fact that so many trends we have been watching for years are now a foregone conclusion. The Internet of Things, autonomous vehicles, invisible interfaces, etc. are already

  • UM’s Di Richardson: Consumers Don’t Want Dysfunction In Their Tech Choices

    By Steve Ellwanger A world without friction or seams probably won’t ever happen, even though consumers seek it constantly. In the meantime, marketers need to focus on the technologies that are showing signs of progress, whether it’s with augmented/virtual reality, artificial intelligence or eyeglass video. “I think one of the challenges that we’ve still got with

  • Hulu Names UM U.S. AOR for Media Planning and Buying

    By Jeanine Poggi, Lindsay Stein Hulu is consolidating its media planning and buying under Universal McCann.Razorfish and Zenith previously worked on the businesses. UM was brought on following a competitive review, which was supported by MediaLink. Hulu’s media spend is in the hundreds of millions, according to people with knowledge of the matter. Hulu brought all of

  • UM Tops In Latest RECMA New Business Trend Report

    UM has been named RECMA’s top global agency for New Business Momentum in the media agency tracker’s latest Trends Analysis Report.