Press Releases

  • UM Labs brings the Internet of EVRYTHNG

    UM MENA today announced its partnership with EVRYTHNG through its innovation and technology division UM Labs. This partnership with the world’s leading IoT Smart Products Platform focuses on offering our clients a dynamic media extension to drive customer engagement and action through an “always on” approach through IoT tagging technology like, NFC, RFID, barcodes,

  • UM Named U.S. Media Agency of Record for McCormick

    NEW YORK, N.Y., Sept. 24, 2015 – UM, a division of IPG Mediabrands, has been selected by McCormick’s US Consumer Products Division as its media agency of record. The appointment follows a competitive review. Billings are not disclosed. Led from its New York headquarters, UM will handle integrated planning and offline buying duties for the

  • UM Singapore Wins Five Awards at SPH iink Awards

    UM Singapore won 2 Gold, 1 Silver, 1 Reader’s Choise Award and one Best of the Best at the 2015 SPH iink Awards. Name of the client: National Council of Problem Gambling Name of Campaign: Kick the Habit Category for Win: Reader’s Choice Award Type of Win: Reader’s Choice Award (only 1 award given) Name of

  • Ooredoo selects UM MENA for media duties

    UM MENA today announced that they have been selected by Ooredoo Qatar for their media planning and buying duties. The exclusive local partnership will see UM MENA working with Ooredoo across the Qatar market. UM MENA has managed Ooredoo’s media buying and planning activities since 2011 and, after a multi-agency pitch, the business was retained

  • Multi-Award Winning Sophie Price Joins UM Australia to Lead National Strategy

    January 9, 2015 – One of the Australian marketing industry’s most experienced and awarded strategists is joining media agency UM as its national chief strategy officer. Sophie Price, who has directed planning at creative agencies including The Campaign Palace, The Monkeys and most recently The Hallway, joins UM on January 19 and will report to CEO