Press Releases

  • Benjamin Moore Selects UM As Its Media Agency of Record

    TORONTO, ON, December 15 2014 – UM, a division of IPG Mediabrands, announced today Benjamin Moore has selected the firm as its new Media Agency of Record in Canada. In selecting UM, Benjamin Moore is evolving its approach to more of a North American platform. UM will be working directly with The Martin Agency

  • Benjamin Moore Selects UM As Its Media Agency of Record

    TORONTO, ON, December 15 2014 – UM, a division of IPG Mediabrands, announced today Benjamin Moore has selected the firm as its new Media Agency of Record in Canada. In selecting UM, Benjamin Moore is evolving its approach to more of a North American platform. UM will be working directly with The Martin Agency

  • UM Malaysia Tops Worldwide RECMA Rankings

    UM Malaysia has clinched the number one global ranking from RECMA! Scoring a total of 27 points, UM Malaysia secured the top ranking against 900 agencies in 45 countries. At 27 points, UM Malaysia was one of only 20 agencies worldwide to have scored 20 points or more. Adding to the accomplishment, Malaysia was not only

  • New UM Socail Media Study Provides Content Roadmap for Brands

    UM’s Wave 8 – The Language of Content, identifies the power of content as a new ‘shorthand’ language, points to a narcissistic ‘Selfie’ generation and reveals the true motivations of consumers as content sharers.  LONDON – UM has today released the latest annual findings from its global social media tracker Wave, which builds on eight years

  • New UM Social Media Study Provides Content Roadmap for Brands

    UM’s Wave 8 – The Language of Content, identifies the power of content as a new ‘shorthand’ language, points to a narcissistic ‘Selfie’ generation and reveals the true motivations of consumers as content sharers.  LONDON – UM has today released the latest annual findings from its global social media tracker Wave, which builds on eight years

  • IPG’S UM Wins True Value

    NEW YORK, N.Y., November 11, 2014 – Following a competitive pitch, UM, a division of IPG Mediabrands, announced today that it has won the US buying for hardware company, True Value. Effective immediately, UM will handle local and national buying duties for the company. The account will be led from UM’s Detroit office. “We are thrilled

  • IPG’S UM Wins True Value

    NEW YORK, N.Y., November 11, 2014 – Following a competitive pitch, UM, a division of IPG Mediabrands, announced today that it has won the US buying for hardware company, True Value. Effective immediately, UM will handle local and national buying duties for the company. The account will be led from UM’s Detroit office. “We are thrilled

  • Jack Daniel’s Kicks Off New Music Strategy ‘Jack Rocks’

    Jack Daniel’s is to launch a new music campaign. Jack Rocks celebrates the independence, authenticity and integrity of real, hand-crafted music and kicks off by opening its very own live music venue in East London. This will take place in partnership with iconic music brand NME and Spotify. “Jack Rocks The Macbeth” will see the

  • Jack Daniel’s Kicks Off New Music Strategy ‘Jack Rocks’

    Jack Daniel’s is to launch a new music campaign. Jack Rocks celebrates the independence, authenticity and integrity of real, hand-crafted music and kicks off by opening its very own live music venue in East London. This will take place in partnership with iconic music brand NME and Spotify. “Jack Rocks The Macbeth” will see the

  • UM Wins Takeda Business in Hong Kong

    HONG KONG – UM has been appointed the media agency for Takeda – Asia’s leading research-based pharmaceutical company, in Hong Kong. The team clinched the media buying, planning, strategy and digital duties, from its incumbent agency Mindshare.    UM is responsible for branding and marketing Takeda’s over-the-counter (OTC) brand, CALCICHEW® – a supplement aimed at preventing and treating